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Huttriver of New Zealand > Intel > Kiwi flex their consumer muscles...

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Kiwi flex their consumer muscles...


People power wins in New Zealand - Australian peanut butter is preferred to Chinese...

Kiwi consumers flexed their muscles and gave their local health food company a proverbial kick in their corporate backside!

Many New Zealand consumers no longer want the Chinese made peanut butter - they want the Australian recipe because it not only tastes better,but they believe it is safer for their families.

The local company wishes to preserve their very good reputation and will provide choices for their consumers.Both Australian and Chinese made peanut butter will be on the shelves in future.

I can see this spreading to other foods as Chinese sourced food is criticised for its growing and production methods, whether rightfully or wrongly!



Contributor's Note

A matter of taste

External Links

Kiwi Pete's Uk Blog

Contributed by Huttriver of New Zealand on February 19, 2008, at 7:41 PM UTC.

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This intel was contributed by Huttriver of New Zealand


Huttriver of New Zealand

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